TOP 5 SOCIAL MEDIA APPS THAT FAILED

According to an estimate, the number of worldwide social media users in 2019 reached 2.06 billion.The purpose of social media app is to act as medium for social interactions between people across the globe.There are many social media apps that drive people crazy but also some apps doesn't hit the ground running.
Here,are top 5 such apps.




1.Vine



The Vine has been created to shoot short videos of atmost 6 seconds which people can share with friends.The reason for its failure are;

.Vine failed to compete with Instagram.
.Vine never offered a unique feature.
.Vine doesn't listen to needs of customers.



2. Yik Yak



Yik Yak was an app that allowed people to anonymously create and view discussion threads within a 5-mile radius.Here is the reason for its failure;

.cyberbullying was one of the main reason 
.Couldn't find a sustainable business model.
.Failing to engage userengagement.



3.Google Plus



The network is launched to compete with other social media apps but failed.Here is why;

.It had less features and didn't solve a need that anyone had.
.It forced a number of Google properties to consolidate to a common UI, made identity within Google properties more prominent, increased the amount of social data Google has on its users, and gives Google a platform for any number of social initiatives.


4.MySpace


MySpace allows users to write posts or share blogs with people.
Here is why it failed; 

.Its poorly organized interface to the often-faulty technology and applications on the site.
.Since MySpace revenue source was ads serving, it was pressured by investors and partners into taking an aggressive ad publishing strategy, which made their pages even less attractive to users.



5.Vero


Vero market itself as a social media free from advertisements.
Here is why it failed;


.They cannot maintain promises they made.



Post a Comment

3 Comments